Every Finish Line Starts
with Discovery

Before EnduranceFinder, Akal built and scaled an event technology platform that processed millions of tickets and served thousands of organizers. That decade-plus taught him what works in event tech — and more importantly, what doesn't. When he started looking at endurance sports, the pattern was unmistakable: race directors drowning in fragmented tools, athletes burning hours on broken calendars, and an entire community held together by spreadsheets and word of mouth. EnduranceFinder exists because he believed the sport that teaches people to push through anything shouldn't make them push through terrible software just to find their next race.

Jennifer oversees editorial strategy, brand voice, and community storytelling. Under her direction, EnduranceFinder is building a content ecosystem that goes far beyond race listings — marathon training resources, in-depth race reviews, athlete spotlights, and race director success stories. She also leads partnerships with endurance podcasts, coaching platforms, and media outlets, making EnduranceFinder a destination athletes return to between races, not just during registration season.

Jasminder's team built EnduranceFinder's core from scratch: a data aggregation pipeline that ingests thousands of race listings daily, a search engine that understands endurance-specific filters like wave starts and distance categories, and a geo-targeted race finder that returns sub-second results across millions of records. Before EnduranceFinder, he built real-time data systems for high-traffic platforms — experience that shows in every millisecond of the athlete search experience.

Julia serves as Vice President at Ironman — the world's most recognized endurance brand — where she has helped shape the global triathlon landscape and built relationships with race organizations on every continent. Her network spans major marathon properties, national governing bodies, timing companies, and the race directors who produce the events athletes love most. At EnduranceFinder, she's the bridge between our technology platform and the endurance industry. Her credibility with organizations like the Boston Athletic Association, USA Triathlon, and international race series means EnduranceFinder doesn't just list races — we're trusted by the people who produce them.