Amplify — flip a switch, fill the start line
Flip a switch. Fill the start line.Flip a switch. Fill the start line.
Amplify is the marketing engine built into EnduranceFinder. List your race, flip one switch, and it goes out to the right runners with absolute precision — no learning curve, no hours, no agency.
Go on — this is the whole setup.
reachable near San Francisco
AI builds precise Lookalike audiences from your own buyers and followers — so every channel reaches the athletes most likely to show up, automatically.
Point It At Your RacePoint It At Your Race
Set the net, the audience and how tightly to target — the projection moves with every choice.
Tap the practices your people love — we build interest & lookalike audiences around them.
The core plus its strong overlaps — the middle path most events want.
Plant a little. Harvest a lot.
The only seed you plant is ad spend — the platform fee rides on the ticket. Watch what blooms.
Amplify reaches your list (~14,411) plus ~248,254 precision-targeted on Meta — filling 143 of 150 seats.
Ad-driven revenue +$1,800 · Ad spend −$450 · Platform fee paid by attendees at checkout
Your Complete Marketing EngineYour Complete Marketing Engine
Every tool you need to fill start lines and grow your athlete base, all included with Amplify.
Verified Athlete Network
Reach 350,000+ verified endurance athletes through geo-targeted promotion in your race market.
Outbound Email Marketing
Email athletes who've raced similar events — marathon veterans, triathlon completers, ultra runners.
Meta Retargeting Ads
Retarget athletes who viewed your race but didn't register, on Facebook and Instagram with done-for-you campaigns.
Newsletter Feature
Get featured placement in our weekly endurance events newsletter reaching 80,000+ subscribers.
SMS & WhatsApp
Reach athletes via text message and WhatsApp for high-open-rate race announcements and reminders.
Performance Analytics
Real-time campaign analytics showing exactly which channels drive race registrations for your events.
Written like a coach, not a countdown clock.Written like a coach, not a countdown clock.
Nothing like this exists in race registration or in advertising: a marketing engine that writes the way athletes actually talk to each other — and tunes itself to your race’s own culture.
One event, two registers
⏰ ONLY 12 BIBS LEFT! Prices JUMP at midnight — REGISTER NOW before it’s too late! 🔥
The training block is done. Saturday is where it points. Come run the coast with five hundred people who get it.
Attuned to your community
Set the voice once — how your race talks, the words your runners use, the ones you never would — and every email, ad, and reply follows it. Edit or regenerate anything; nothing is locked.
This Is What Goes OutThis Is What Goes Out
A real email from the arc and real ad creative, rendered by the same engine that runs live campaigns — for the demo race above.
One evening. Crystal bowls, gong, candlelight — and nothing asked of you but rest. October 17 at The Sanctuary.
maya.restsWent to their spring session — still thinking about it. 🙏
24kirtan_julesJust got two tickets, see you there!
11sf.soundbathThe Sanctuary is the perfect room for this.
7One evening. Crystal bowls, gong, candlelight — and nothing asked of you but rest. October 17 at The Sanctuary.
maya.rests
Went to their spring session — still thinking about it. 🙏
kirtan_jules
Just got two tickets, see you there!
sf.soundbath
The Sanctuary is the perfect room for this.
Promoted by BrightStar
One evening. Crystal bowls, gong, candlelight — and nothing asked of you but rest. October 17 at The Sanctuary.
Candlelit sound healing sessions in the heart of San Francisco. Upcoming dates, what to bring, and how to…
Discover sound baths, gong journeys and crystal bowl evenings from teachers and venues across the Bay…
The week has been loud. Saturday night is not. Crystal bowls and deep rest, October 17.
The week has been loud. Saturday night is not. Crystal bowls and deep rest, October 17.
One evening. Crystal bowls, gong, candlelight — and nothing asked of you but rest. October 17 at The Sanctuary.
Hi Sarah 🌙 Doors open at 7pm this Saturday for Crystal Bowls & Deep Rest at The Sanctuary. Your mat is reserved — tickets from $30.
brightstarevents.com/events
6:12 PM
Reach Is Only Half Of ItReach Is Only Half Of It
Amplify brings runners to your race page. Elevate is what happens once they land — and neither one finishes the job alone.
You pay to earn a visitor once — then get three more chances to convert them, without spending again.
The message arrives when it matters and the price is already right, so the email has something to close on.
Every ticket sold becomes another channel. Reach you paid for compounds into reach you did not.
A full house stops being a ceiling. Demand you cannot seat still has somewhere to go.
Interest arrives as a conversation — and a group rate turns one yes into a row of filled seats.
Couldn’t I just run ads myself?Couldn’t I just run ads myself?
You could. But your hours are the most expensive line in the budget — here is what a hand-run campaign starts without.
Every channel at once
One flip runs Meta, Google, YouTube, TikTok, Pinterest, email, SMS, and WhatsApp together. Doing it yourself usually means one channel, run by hand.
Automation, end to end
Copy, creative, placement, budget shifts, follow-up, replies — composed and run for you. Ads managers were built for marketers. The switch was built for race directors.
Targeting that knows athletes
Generic tools start from cold interest categories. Amplify starts from verified athletes who already race near your start line.
A network you cannot rent
Over 500,000 verified athletes and race participants, aggregated across the events on the platform — and growing every day.
Your partners’ audiences, joined with yours
100% warm deliveryPartner races, timing partners, and host clubs can share their BrightStar audiences with your event in a tap. Combined with your own registrants and the 500,000+ network, every ad dollar lands on someone already warm — nothing burned on cold prospecting.
The point was never whether you could. It is what it costs: evenings in an ads manager instead of on the course. Amplify returns that time — and the wasted spend — to the race itself.
Per-event pricing, no retainer — and every audience the campaign builds stays yours.
Marketing that drives itself
You set the destination — a sold-out event — and take your hands off the wheel. Like a self-driving car, the engine reads the road and handles every turn. Here’s the route it takes the moment you launch:
- 1AI analyzes your event and writes your campaign copy.
- 2It creates multiple ad variations and tests them.
- 3It builds high-intent audiences from everything you’ve connected.
- 4It launches across every channel.
- 5Every visitor to your page expands your retargeting audience.
- 6Messaging refreshes automatically — sharper and more urgent as the date nears.
- 7Budget shifts daily toward whatever’s selling tickets.
- 8It gets smarter every day. You never touch the wheel.
Your campaign wakes up every morning smarter than it was yesterday — refreshing messaging, sharpening audiences, and moving budget toward what’s actually selling tickets. Without you lifting a finger.
Build your own event in the wizard — no account needed — and watch Amplify write for it.
Real Results from Real RacesReal Results from Real Races
See how endurance race directors are growing with Amplify.
Amplify helped us add 400 more registrations than our previous year's race. The verified athlete network is a game-changer.
We went from struggling to fill our ultra to having a waitlist. The geo-targeting is incredibly precise.
The Meta retargeting brought back so many athletes who almost registered. Our conversion rate doubled.
Marketing built into the platform your race lives on.Marketing built into the platform your race lives on.
Amplify is the marketing engine inside EnduranceFinder. Because it lives where your race already lives, it starts with everything an agency would have to be briefed on — the course, the dates, the field, the imagery — and goes to work the moment you flip it on.
Every channel runs from that one source: the email arc, Meta ads across feed and stories, social posts in your voice, and retargeting for the runners who visited but did not register.
The economics stay simple: per-ticket pricing on the races you enable it for, ad budget you set (10–15% of gross potential is the honest starting point), and every audience the campaign builds belongs to you.
Got Questions?
Questions, answered.Questions, answered.
Amplify is the marketing engine built into BrightStar. When you create your race and flip it on, it writes your email campaign, builds and places your Meta ads, posts to your social channels in your voice, and answers messages from one inbox — composed from the race you already built: the description, the images, the video. There is no second brief to fill in.
It is event marketing automation built for race directors rather than marketers: the AI writes your registration emails, builds Instagram and Facebook ads from your course photography, runs Google and YouTube placements, and follows up with the runners who visited but did not sign up.
One flip of a switch — that is the entire setup. There is no dashboard to learn, no agency to brief, and no campaign to babysit. The engine shifts budget toward whatever is selling on its own; the per-channel numbers exist so you can see what happened, not so you have to act on them.
If you have never run a marketing campaign, never opened an ads manager, and never written a promotional email, that is exactly who this was built for. Set-and-forget event promotion is the entire design goal: the organizer teaches, hosts, and holds the room; the engine sells the seats.
You can — and the ads managers will happily take your budget. What they cannot give you is where Amplify starts: a network of over 500,000 verified athletes and race participants, aggregated across the events on the platform and growing daily. Amplify begins its targeting with people who already race, runs every channel at once — Meta, Google, YouTube, TikTok, Pinterest, email, SMS, WhatsApp — and does it all without you writing a brief or opening an ads manager. A hand-run campaign on one channel starts cold on every count.
Compare the alternatives honestly: boosting posts reaches your existing followers, a marketing agency starts at a retainer most independent races cannot carry, and self-serve ads managers demand weekly attention. Amplify prices per ticket sold, so the cost scales with the race instead of preceding it.
$1.79 + 3.7% per ticket sold, per race — not a subscription. Turn it on for the races that need it and off for the ones that do not. Ad spend is separate, you set it, and a good starting point is 10–15% of your gross potential (your capacity times your ticket price).
There is no monthly marketing subscription, no annual contract, and no setup fee — and ticketing itself starts free on the Seva tier. For a 150-seat $30 gathering, the honest ad budget guidance works out to roughly $450–$675 across the whole campaign, spent gradually and adjustable at any time.
To the ads themselves. You set the budget, it is billed as it is spent, and you can pause or stop at any time. BrightStar's fee is the per-ticket pricing above — we do not take a cut of your ad spend.
That matters because most agencies and ad-management tools charge a percentage of ad spend, which rewards them for spending more. BrightStar's incentive is aligned the other way: we are paid per ticket sold, so the engine is tuned to sell seats efficiently, not to enlarge the invoice.
Meta ads across Facebook and Instagram — feed, stories, and video — plus the full email arc, social posting to your connected accounts, and SMS and WhatsApp where you have consent. Retargeting follows the runners who visited your race page but did not book, with cart recovery and exit-intent working alongside it.
In practice that means Instagram story ads and feed ads, Facebook placements, Google search ads for runners already looking for a race near them, YouTube pre-roll, TikTok and Pinterest placements, an email arc timed to your registration runway, and SMS and WhatsApp reminders where runners have opted in.
The campaign's warm foundation is three audiences combined: your own registrants, followers, and page visitors; BrightStar's network of 500,000+ athletes; and the audiences of every collaborator on the race — partner races, timing partners, host clubs — who share their reach with a tap. Only after that foundation does the engine consider lookalikes. And every visitor the campaign earns joins your retargeting audience and contact list — audience you keep.
The collaborator share is the part no ad platform can offer: a race series can put its ads directly in front of its partner events' registrants — 100% of the ad buy delivered to warm audiences instead of burned on cold top-of-funnel prospecting. It is how a first-year race borrows the trust of everyone attached to it.
You set the voice once — your tone, your community, the words you use and the ones you never would — and everything Amplify writes follows it, from the announcement email to the replies in your inbox. Edit or regenerate anything; nothing is locked.
The voice settings cover tone, the vocabulary your community of runners actually uses, and the words you never would — so a trail ultra and a charity 5K read nothing alike, even on the same platform.
Maybe not — and Seva stays free forever for exactly that. Amplify earns its keep when you have seats left that word of mouth alone is not reaching: a bigger room, a new city, or a race you cannot afford to leave half-empty. Because it is per-race, you can bring it in only for those.
That is also the honest way to grow: keep free ticketing for the circle that fills itself, and switch Amplify on for the annual retreat, the tour stop, or the venue upgrade where empty seats actually cost you. Many organizers run both side by side.
$1.79 + 3.7% per ticket sold
No monthly fees. No setup costs. You only pay when you sell tickets.
Proven to increase sales by 20-40%. Money-back guarantee if you don’t see results.
Already selling out on your own?
Then you don’t need a marketing engine — you need clean registration. Seva is our free tier: full ticketing, scanner, and basics, no platform fee. Amplify will be here the season you add a second race.
Explore Seva — free registrationTake the next step
See it for yourself.
Walk the wizard, meet the tier it compounds with, or step back to the whole ecosystem.
Try the Demo
Walk the full organizer experience — Amplify is one flip inside it. No signup required.
Open the demo →Meet Elevate
Reach is only half of it — Elevate converts the visitors Amplify earns.
Explore Elevate →The Ecosystem
One home for the whole movement — artists, venues, seekers, and you.
See the ecosystem →