Amplify — flip a switch, fill the start line

One flip of a switch — that is the entire setup. There is no dashboard to learn, no agency to brief, and no campaign to babysit. The engine shifts budget toward whatever is selling on its own; the per-channel numbers exist so you can see what happened, not so you have to act on them.

You can — and the ads managers will happily take your budget. What they cannot give you is where Amplify starts: a network of over 500,000 verified athletes and race participants, aggregated across the events on the platform and growing daily. Amplify begins its targeting with people who already race, runs every channel at once — Meta, Google, YouTube, TikTok, Pinterest, email, SMS, WhatsApp — and does it all without you writing a brief or opening an ads manager. A hand-run campaign on one channel starts cold on every count.

$1.79 + 3.7% per ticket sold, per race — not a subscription. Turn it on for the races that need it and off for the ones that do not. Ad spend is separate, you set it, and a good starting point is 10–15% of your gross potential (your capacity times your ticket price).

To the ads themselves. You set the budget, it is billed as it is spent, and you can pause or stop at any time. BrightStar's fee is the per-ticket pricing above — we do not take a cut of your ad spend.

Meta ads across Facebook and Instagram — feed, stories, and video — plus the full email arc, social posting to your connected accounts, and SMS and WhatsApp where you have consent. Retargeting follows the runners who visited your race page but did not book, with cart recovery and exit-intent working alongside it.

The campaign's warm foundation is three audiences combined: your own registrants, followers, and page visitors; BrightStar's network of 500,000+ athletes; and the audiences of every collaborator on the race — partner races, timing partners, host clubs — who share their reach with a tap. Only after that foundation does the engine consider lookalikes. And every visitor the campaign earns joins your retargeting audience and contact list — audience you keep.

You set the voice once — your tone, your community, the words you use and the ones you never would — and everything Amplify writes follows it, from the announcement email to the replies in your inbox. Edit or regenerate anything; nothing is locked.

Maybe not — and Seva stays free forever for exactly that. Amplify earns its keep when you have seats left that word of mouth alone is not reaching: a bigger room, a new city, or a race you cannot afford to leave half-empty. Because it is per-race, you can bring it in only for those.