Iron City Triathlon
A city triathlon that tripled sponsorship value with data
Results shown are illustrative examples based on typical platform outcomes. Organization names and individuals are fictional representations.
The Challenge
Iron City Triathlon had solid participation but was undercharging sponsors. Without concrete data on athlete demographics, geographic reach, and marketing impressions, they couldn't justify premium sponsorship packages. Local sponsors were paying as little as $500 for logo placement.
How EnduranceFinder Helped
EnduranceFinder's analytics and reporting tools gave Iron City detailed athlete demographics, zip code heat maps, email engagement data, and social media reach metrics. They packaged this data into professional sponsorship decks. Digital ad placements on the event page gave sponsors measurable impressions.
The Results
“We used to hand sponsors a logo on a banner and hope for the best. Now we give them a 20-page analytics report showing exactly who their brand reached. Our top sponsor went from $2K to $10K overnight.”
Diana Okafor
Race Director, Iron City Triathlon
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