Community Marathon

Mountain View Marathon

A local marathon that became a regional destination

40%
Registration growth year-over-year

Results shown are illustrative examples based on typical platform outcomes. Organization names and individuals are fictional representations.

The Challenge

Mountain View Marathon was a well-loved local race struggling to grow beyond its core audience. Traditional advertising wasn't reaching runners outside the immediate area, and manual email blasts had declining open rates. The race director needed a way to tap into the broader running community without a massive marketing budget.

How EnduranceFinder Helped

EnduranceFinder's discovery platform put Mountain View Marathon in front of thousands of runners actively searching for races in the region. Automated email sequences nurtured interested athletes from browsing to registration. The race page's built-in social sharing tools turned registered runners into ambassadors.

The Results

40%
Registration Growth
Year-over-year increase in total registrations
60%
New Runners
Of registrants were first-time participants
38%
Email Open Rate
On automated pre-race sequences
We went from scrambling to fill spots to having a waitlist. EnduranceFinder's discovery engine brought us runners who'd never heard of our race before. The email sequences kept them engaged all the way to race day.

Sarah Chen

Race Director, Mountain View Marathon

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