Know Your Numbers. Grow Your Races.
Real-time tracking of registrations, revenue, conversions, and athlete trends — with a custom report builder and instant CSV/PDF export. Everything you need to make data-driven decisions.
Basic analytics on all plans. Advanced reports on Elevate and Amplify
The Challenge
Stop Guessing. Start Knowing.
Without centralized analytics, you're making decisions in the dark.
Without Analytics
Fragmented data across multiple tools with no centralized view of what's working.
- Spreadsheets and guesswork with no centralized view of race performance
- No visibility into which marketing channels actually drive registrations
- Manual CSV exports that are outdated by the time you open them
- Switching between 5 different tools to understand your numbers
The EnduranceFinder Way
One unified dashboard with real-time data, custom reports, and instant exports.
- One unified dashboard with revenue, registrations, athlete demographics, and conversions
- Per-channel attribution shows exactly what drives each registration
- Real-time metrics that update as athletes register and check in on race day
- Custom report builder with 65+ data fields and instant CSV/PDF export
Zero Setup
How It Works
From race publish to actionable insights — no tracking codes required
Publish & Track
The moment you publish a race, EnduranceFinder begins tracking every interaction — page views, checkout starts, registrations, and race-day check-ins. All data flows into your unified analytics dashboard automatically.
Explore Your Data
Navigate four specialized report views — Revenue, Races, Athletes, and Insights. Filter by date range, race, or registration category. Drill into per-race metrics or zoom out for portfolio-wide trends.
Export & Act
Build custom reports by selecting from 65+ data fields, then export as CSV, Excel, or PDF. Use the data to optimize pricing, target marketing, and grow your races with confidence.
Dashboards
Four Views. Complete Picture.
Revenue, races, athletes, and AI insights — each dashboard gives you a different lens on your race business.
Revenue Dashboard
Total and net revenue, average registration value, refund rate, and revenue by source — registrations, add-ons, merchandise, and donations.
Race Performance
Per-race breakdown of registrations, fill rate, page views, and conversion rate. Color-coded capacity visualization.
Athlete Insights
Athlete demographics, geographic distribution, returning athlete rate, and top cities. Understand who signs up for your races.
AI-Powered Insights
Actionable recommendations based on your race data — pricing suggestions, marketing focus areas, and growth opportunities.
Custom Reports
Build Exactly the Report You Need
65+ data fields across 6 categories. Select what matters, export as CSV, Excel, or PDF.
Race Details
6Name, Date, Course, Capacity
Registration Data
7Registered, Available, Avg Price, Refunds
Athlete Info
6Name, Email, Check-in, Age Group
Financial
6Gross Revenue, Net, Fees, Commissions
Elevate Metrics
20Add-ons, Merchandise, Affiliates, Categories
Amplify Metrics
20Email Opens, CTR, Social, ROI
Total Revenue
$48,750
+22%
Net Revenue
$42,300
+18%
Avg Registration
$127.50
+9%
Refund Rate
1.8%
-0.3%
Revenue by Source
Who It's For
Data for Every Race Type
Whether you run one race or one hundred, analytics adapts to your scale
Marathons & Half Marathons
Track registration velocity, capacity fill rates, and per-wave revenue to plan next year's field sizes and pricing.
Ultras & Trail Races
Monitor returning athlete rates, geographic reach, and conversion funnels to grow your race community.
Triathlon & Multisport
Sponsor-ready reports with athlete demographics, engagement metrics, and marketing attribution.
Coaching Clinics & Certifications
Track student retention, per-class revenue trends, and attendance patterns across recurring sessions.
Virtual Races
Measure registration-to-completion ratios, geographic distribution, and email campaign performance.
Multi-Race Series
Portfolio-wide analytics across all races with custom date ranges and cross-race comparisons.
"I used to cobble together data from Stripe, RunSignUp, and Google Sheets. Now I open one dashboard and see everything — revenue by source, registration conversion rates, athlete demographics. The custom report builder is a game-changer for our sponsor decks."
— Marcus Rivera, Front Range Endurance Series
Pricing
Analytics on Every Plan
Basic analytics are free on all plans. Unlock advanced reports, custom exports, and campaign-level metrics on Elevate and above.
Elevate
Full analytics suite + custom report builder
per registration (+ Stripe fees)
- Everything in Starter (free), plus:
- Advanced analytics dashboard
- Custom Report Builder (65+ fields)
- CSV, Excel, and PDF export
- Revenue by source breakdown
- Athlete demographics & top cities
- Race performance & conversion rates
- AI-powered insights & recommendations
Amplify
Real-time campaign analytics + marketing ROI
per registration (+ Stripe fees)
- Everything in Elevate, plus:
- Real-time campaign analytics
- Meta retargeting performance
- Email open & click-through rates
- Geo-targeted audience insights
- Campaign ROI calculations
- Weekly automated report summaries
- Attribution modeling (7-day click, 1-day view)
No hidden fees. Payment processing (Stripe) fees apply separately. All plans include a 14-day free trial. No credit card required.
Got Questions?
Frequently Asked Questions
Everything you need to know about analytics and reporting
More Tools
Explore More Features
Analytics is just the beginning. Discover tools built for race directors.
Abandoned Cart Recovery
Recover lost sales with warm, multi-channel reconnection sequences.
Learn moreEmail Sequences
Automated 4-touch email sequence that increases race-day attendance 20-40%.
Learn moreZero-Login Scanner
Turn any smartphone into a ticket scanner with no app or login required.
Learn moreAffiliate Engine
Turn your community into promoters with automatic tracking and commissions.
Learn moreSmart Dynamic Pricing
AI-powered pricing that adjusts based on demand, timing, and inventory.
Learn moreCoupon Codes
Create percentage, flat-rate, BOGO, and comp ticket codes with usage limits.
Learn moreUpsells & Add-ons
Offer VIP upgrades and add-ons at checkout with post-purchase touchpoints.
Learn moreWaitlist / Notify
Capture pre-sale interest and auto-fill sold-out cancellations.
Learn morePost-Event Tip Jar
Let attendees express gratitude with artist-branded tip pages.
Learn moreYour Data. Your Decisions. Your Growth.
Stop guessing what works. Let EnduranceFinder show you the numbers — in real-time, beautifully, and with zero setup.