What is the AI Price Optimizer and how does it work?

The AI Price Optimizer analyzes comparable races in your region, market conditions, historical pricing data, course capacity, and seasonal trends to recommend an optimal price for each registration tier. You can accept, adjust, or override its recommendations — you always have final say.

How does Dynamic Pricing differ from AI Price Optimizer?

AI Price Optimizer helps you set the right starting price before registration opens. Dynamic Pricing automatically adjusts prices in real-time based on demand signals — registration velocity, remaining capacity, and time-to-race — after registration goes live. Together, they form a complete pricing strategy.

Will athletes see prices changing in real time?

Athletes see the current price when they visit your race page. They will not see a history of price changes or any indication that dynamic pricing is active. It works like airline or hotel pricing — early registrants naturally benefit from lower prices.

Which EnduranceFinder plans include Smart Pricing Tools?

Smart Pricing Tools are available on the Elevate and Amplify plans. Both include AI Price Optimizer and Dynamic Pricing at no additional cost beyond the standard per-registration platform fee.

Can I override AI pricing recommendations?

Every recommendation is just that — a recommendation. For Dynamic Pricing, you set minimum and maximum price bounds that the system will never exceed. You can pause dynamic pricing at any time from your dashboard.

How quickly can I set up Smart Pricing for my races?

Setup is instant — under two minutes. Toggle on Smart Pricing in your race dashboard, review the AI recommendation, and optionally enable dynamic pricing with your preferred price bounds. No configuration or historical data required.

Does dynamic pricing work for donation-based or sliding-scale registrations?

Dynamic pricing is designed for fixed-price registration tiers. For donation-based races, EnduranceFinder offers a separate Donations & Sliding Scale feature. You can combine approaches: use dynamic pricing on standard tiers while offering a separate donation tier for accessibility.

Elevate Feature

Stop Guessing. Start Optimizing.

Smart Pricing Tools use AI to analyze market data, recommend optimal registration prices, and automatically adjust based on real-time demand — so you capture every dollar your race deserves.

Activate Smart Pricing See How It Works

Available on Elevate and Amplify plans

Smart Pricing — Live Preview

Interactive

AI Recommendation

Based on 52 comparable races

General Entry

$85$110

94%

Confidence score

Similar races in the Bay Area average $95–$120

Spring marathon season +15% premium

Course reputation drives demand

AI + Dynamic · Full control You decide

23%

Higher Average Revenue

2×

Faster Sell-Through

Zero

Manual Adjustments

Setup Cost

The Challenge

Why Gut-Feel Pricing Costs You Revenue

Most race directors price based on intuition. Data shows they consistently leave 15–30% of potential revenue on the table.

Without Smart Pricing

Static pricing that ignores demand signals, market data, and the revenue potential of your races.

Pricing based on gut feeling leaves registration revenue on the table
Static prices ignore demand signals and market conditions
Hours spent researching comparable race fees manually
No way to capture urgency-driven revenue near capacity

The EnduranceFinder Way

AI-powered pricing that analyzes the market, recommends optimal prices, and adjusts in real time based on demand.

AI analyzes market data and recommends optimal registration price points
Dynamic pricing responds to demand signals automatically
You stay in control — accept, adjust, or override any recommendation
Revenue captured at every stage from early bird to last-minute registration

Three Simple Steps

How Smart Pricing Works

Set up once. Let AI handle the rest. You stay in control.

Create Your Race

Set up your race as usual — add details, configure registration tiers, and set your initial prices. Toggle on Smart Pricing from the dashboard. That's all it takes.

Works with any registration type: general entry, elite wave, early bird, or multi-day passes.

AI Analyzes & Recommends

The AI Price Optimizer scans comparable races, local market data, course capacity, day-of-week trends, and seasonal patterns — then recommends a specific price with clear reasoning.

Recommendations include confidence scores so you know exactly why each price was suggested.

Prices Adjust Automatically

Once enabled, Dynamic Pricing monitors real-time demand and adjusts prices within your configured bounds. Early registrants get rewarded, and high-demand periods capture peak value.

Set minimum and maximum price bounds. You're always in control of the range.

The Smart Pricing Stack

Two Tools, One Revenue Strategy

AI Price Optimizer sets the stage. Dynamic Pricing responds to the market. Together, they maximize every registration.

AI Price Optimizer

Analyzes comparable races, market conditions, and historical data to recommend the optimal starting price for each registration tier. Think of it as a pricing analyst that works instantly.

Market analysisComparable eventsConfidence scoresOne-click apply

Before You Launch

Dynamic Pricing

Monitors real-time demand signals — registration velocity, remaining capacity, time-to-race — and adjusts prices automatically within your set bounds. Captures peak demand revenue hands-free.

Real-time demandAuto-adjustmentsPrice boundsCapacity-aware

While Registration Is Open

Real-World Example

Dynamic Pricing in Action

Watch how prices naturally evolve from early bird to race week

$45

Early Bird Launch

$55

Base Price

$72

Demand Surge

$85

Race Week Rush

Capacity Sold92%

Who It's For

Built for Every Race Type

Whether you run local 5Ks or multi-day ultras, smart pricing adapts to your athletes and market

Marathons & Half Marathons

Multi-wave races where early commitment deserves a reward. AI sets the optimal price ladder from early bird to race week.

Ultramarathons

Price based on course reputation, location demand, and seasonal patterns. AI finds the sweet spot between accessibility and premium positioning.

Cycling Grands & Gravel Rides

Capture surge demand as race day approaches. Dynamic pricing rewards early registrants and maximizes revenue when buzz peaks.

Triathlons & Multisport

Multi-discipline races with passionate athletes. AI benchmarks against comparable events in your region to optimize pricing.

Endurance Festivals

Complex multi-tier pricing across distances, waves, and add-ons. Smart pricing optimizes each tier independently.

Coaching Clinics & Certifications

High-value programs ($500+) where pricing impacts enrollment velocity. AI recommends based on market positioning and demand signals.

“We were leaving money on the table for years with flat pricing. Smart Pricing showed us our marathon was underpriced by $25 based on comparable races in our region. Dynamic pricing captured another 18% from late registrations. Total impact: 30% more revenue from the same race.”

— Mike Torres, Pacific Coast Running Series

Pricing

Unlock Smart Pricing

Smart Pricing Tools are available on Elevate and Amplify plans. All plans include unlimited races, the Scanner App, and instant Stripe payouts.

Includes Smart Pricing

Elevate

Everything you need to maximize race revenue.

$0.89 + 1.85%

per registration (+ Stripe fees)

Everything in Starter (free), plus:
AI Price Optimizer
Dynamic Pricing engine
Visitor recovery automation
Abandoned cart recovery (email)
Registration categories
Race results tracking
Age group management

Revenue Boost

+15-23% more revenue

Via AI pricing + demand-based adjustments

Start with Elevate

Maximum Growth

Amplify

AI marketing + access to thousands of athletes

$1.79 + 3.7%

per registration (+ Stripe fees)

Everything in Elevate, plus:
SMS + Meta Retargeting recovery
AI Meta Ads (FB/IG) campaigns
Athlete network access
Lookalike & retargeting audiences
Brand ambassador program
Direct mail campaigns
Priority support

Revenue Boost

+20-40% more registrations

Via AI campaigns + geo-targeted athlete network

Start with Amplify

No hidden fees. Payment processing (Stripe) fees apply separately. All plans include a 14-day free trial. No credit card required.

Got Questions?

Frequently Asked Questions

Everything you need to know about AI-powered pricing for races

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