Upsell Affiliate Network

Your races Sell Through Other race directors' Carts.

When athletes register for another race, your event appears as an upsell. If they buy, the commission splits: 60% to the organizer who surfaced it, 40% to the affiliate who originally referred the athlete. Everyone grows. No one pays for ads.

Available on Elevate & Amplify plans
60/40
Commission Split
5%
Minimum Rate
5
Discovery Touchpoints
Elevate+
Plans & Above

The Problem

Cross-Promotion Shouldn't Require Handshake Deals

Most race platforms keep your events in a silo. EnduranceFinder connects them into a living network where everyone benefits.

The Old Way

  • Cross-promotion requires one-off deals with other race directors
  • No way to surface your races to athletes who just registered for a similar event
  • Affiliates only earn on the primary registration — not the full cart
  • No scoring system to ensure quality matches between races and athletes

With EnduranceFinder

  • Your races appear in other race directors' carts automatically — no outreach needed
  • Athletes who just registered for a similar race see your event at peak engagement
  • Affiliates earn 40% of the upsell commission on every ticket in the cart
  • Proximity, demand, and commission rate are scored equally to surface the best matches

How It Works

Three Steps to Network Growth

Opt in, set your rate, and let the network do the rest.

STEP 01

Organizer B Opts In

Toggle on the upsell network from your dashboard. Set a commission rate (5% minimum). Your races enter the network instantly.

STEP 02

Scoring Selects the Best Races

When an athlete registers for Race A, the system scores your race by proximity, demand, and commission rate (equal weights). Top-scoring races appear in the upsell carousel.

STEP 03

Commission Splits Automatically

When an athlete purchases your race through the upsell, Organizer A earns 60% of the commission and the affiliate earns 40%. Commissions are held until after your race date for refund protection.

Real Numbers

How the Commission Split Works

A $100 registration with a 10% commission rate. Here's exactly where the money goes.

Entry Price
$100
Commission (10%)
$10
Organizer A (60%)
$6
Affiliate (40%)
$4
Organizer B keeps $90

They set the 10% rate. They keep the full registration price minus their chosen commission.

Organizer A earns $6

Their cart surfaced Event B. Passive income for enabling the discovery.

Affiliate earns $4

They referred the original registrant. They earn on every registration in the cart, not just Event A.

Commissions held until after race date for refund protection. Paid via Stripe.

Who Benefits

Three Parties, Three Wins

The network creates value for every participant. No one loses so someone else can win.

Organizer B

The race director whose race sells

Your races get discovered in other race directors' carts — reaching registrants who are already in a purchasing mindset. You control the commission rate. You keep the rest. Zero ad spend.

Organizer A

The race director who surfaces the upsell

You earn 60% of the upsell commission when other race directors' races sell through your cart. Passive income that grows as the network grows. Your registrants get better recommendations. You get paid for it.

Affiliate

The person who referred the registrant

You earn on every registration in the cart, not just the one you shared. 40% of the upsell commission comes to you automatically. One referral, multiple payouts. Your earning potential just expanded.

FAQ

Common Questions

Your Races Deserve a Bigger Audience.
The Network Delivers One.

Opt in. Set your rate. Let the network grow your reach while you focus on creating great races.

See Pricing & Get Started

Available on Elevate ($0.89 + 1.85%) and Amplify ($1.79 + 3.7%)

See it in action