Turn Every Registration Into a Revenue Opportunity.
Offer race-day photo packages, finisher medal upgrades, and VIP tent access at checkout. Then automatically promote related races across 5 post-registration touchpoints. Expect 5-10% more revenue — with zero extra ad spend.
Enhance Your Experience
Select add-ons to personalize your race day
The Problem
You're Leaving Money on the Table
Most platforms treat the registration as the end of the revenue story. EnduranceFinder makes it the beginning.
The Old Way
- Revenue stops the moment the registration is completed
- No way to offer extras without complicating the checkout
- Post-registration engagement is limited to a single confirmation email
- Promoting related races requires separate ad campaigns and budget
With EnduranceFinder
- Offer race-day photo packages, finisher medal upgrades, and VIP tent access right at checkout
- Automatically present related races across 5 post-registration touchpoints
- Non-intrusive add-on modal that feels natural — not pushy
- Zero extra advertising spend — upsells are built into the athlete journey
Checkout Add-ons
Boost Every Order at Checkout
Offer race-day photo packages, VIP tent access, finisher medal upgrades, and more in a non-intrusive pop-up — right when athletes are ready to buy.
Set Up Your Add-ons
Create add-ons as part of your Registration Categories — finisher medal upgrades, race-day photo packages, VIP tent access, extra race shirts, or anything that enhances the race experience.
Presented at Checkout
After an athlete adds their registration to cart, a clean pop-up modal shows available add-ons. They select what they want and it's added to their order instantly.
Revenue Increases Automatically
Every add-on selection increases your average order value without raising base registration prices. Athletes get a personalized experience; you get more revenue.
What You Can Offer
Add-ons for Every Race Type
Anything that enhances the race experience can be an add-on — from photo packages to post-race massages.
Race-Day Photo Package
Professional course photos, finish line shots, personalized digital gallery
Finisher Medal Upgrade
Premium engraved medal, custom display case, commemorative finish certificate
VIP Tent Access
Exclusive pre-race warm-up area, post-race recovery zone, premium refreshments
Training Plan Add-on
Coach-designed training plan, weekly check-ins, race-day strategy session
Extra Race Shirt
Additional technical shirt, premium fabric upgrade, custom name printing
Post-Race Massage
Licensed sports massage therapist, 15-minute recovery session, foam rolling station access
Post-Purchase Upsells
5 Touchpoints. Zero Extra Effort.
After the initial registration, EnduranceFinder automatically promotes your other races across 5 strategic touchpoints.
Confirmation Page
Immediately after registration, athletes see curated upsell recommendations on the confirmation page — related races, training plan add-ons, or exclusive experiences.
Confirmation Email
The registration confirmation email includes tasteful upsell suggestions alongside the race details. Athletes are engaged and receptive right after signing up.
3 Reminder Emails
Three race reminder emails leading up to race day each include relevant upsell opportunities — keeping your other races top-of-mind as excitement builds.
Why It Matters
Revenue Growth on Autopilot
Set it up once and let EnduranceFinder do the heavy lifting — more revenue, less work.
5-10% More Revenue
Most race directors see a measurable revenue lift from upsells alone — without raising registration prices or increasing ad budgets.
Zero Extra Ad Spend
Upsells are woven into emails and pages your athletes already see. No new campaigns, no extra budget, no manual promotion.
Fully Automated
Configure once and forget. Add-ons appear at checkout and upsells flow through all 5 touchpoints automatically.
Non-Intrusive by Design
Offers surface as invitations — not urgency tricks. Athletes discover relevant extras naturally, in alignment with your race's tone.
Built For Every Race
Who Uses Upsells & Add-ons?
Any race with extras to offer or related races to promote.
Marathons & Ultras
Offer race-day photo packages, finisher medal upgrades, and VIP tent access at checkout. Promote upcoming races to confirmed athletes.
Trail Running Events
Post-race massage add-ons, extra race shirts, and training plans at checkout. Cross-sell related trail races in the series.
Triathlon & Multi-Sport
Transition area upgrades, gear check services, and nutrition packages as add-ons. Upsell sprint-distance athletes to Olympic distance.
Multi-Day Stage Races
Camping passes, meal packages, and massage stations. Upsell the full-stage experience to single-stage registrants.
Coaching Clinics
Video analysis, private coaching sessions, and race strategy add-ons. Promote advanced clinics post-registration.
Corporate Runs & Galas
Team tent upgrades, branded merchandise bundles, and post-race celebration packages. Upsell the next corporate race in the series.
“We added race-day photo packages and finisher medal upgrades as checkout add-ons for our spring marathon. 35% of athletes added at least one extra. Then the post-registration emails drove 12% of athletes to sign up for our fall half marathon — all without running a single ad.”
— Coach Mike Torres, Lakeshore Running Events
Pricing
Included with Elevate & Amplify
Upsells & Add-ons are available on the Elevate and Amplify plans. No add-on fees. No per-upsell charges.
Starter
Free forever — seriously.
$0 platform fee · Stripe fees only
- Unlimited races
- Race Scanner app
- Basic registration & checkout
- Bib sharing
Elevate
Everything you need to maximize race revenue.
per registration (+ Stripe fees)
- Everything in Starter, plus:
- Checkout Add-ons
- Post-Purchase Upsells (5 touchpoints)
- Registration categories for add-on management
- Smart dynamic pricing
- Recovery automation
Amplify
AI marketing + access to thousands of athletes
per registration (+ Stripe fees)
- Everything in Elevate, plus:
- SMS + Meta retargeting recovery
- AI Meta Ads campaigns
- Athlete network access
- Brand ambassador program
- Priority support
No hidden fees. Payment processing (Stripe) fees apply separately. All plans include a 14-day free trial. No credit card required.
Got Questions?
Frequently Asked Questions
Everything you need to know about add-ons and upsells
More Tools
Explore More Features
Upsells & Add-ons pair perfectly with these tools for maximum revenue impact.
Registration Categories
Organize registrations and add-ons into branded groups. Add-ons are built right into your category structure.
Learn moreCustom Questions
Collect info at checkout. Pair with add-ons to gather specific data for each extra purchased.
Learn moreBib Sharing
Let registrants distribute bibs to group members. Each person gets their own QR code for check-in.
Learn moreCart Recovery
Recover abandoned carts — including orders with add-ons. Higher-value carts have the best recovery rates.
Learn moreVisitor Recovery
Re-engage visitors who browsed but didn't register. Bring them back to sign up and add extras.
Learn moreCoupon Codes
Create discount codes for bundles that include add-ons. Incentivize higher-value orders.
Learn moreAffiliate Engine
Turn every buyer into a promoter with automatic affiliate links. Three passive revenue streams via Stripe.
Learn moreStop Leaving Revenue on the Table.
Every registration is a chance to offer more value — and earn more revenue. Let EnduranceFinder do it automatically.