Race Registration & Marketing Platform

List Your Race.
Reach More Athletes.

The only registration platform with zero platform fees, built-in revenue boosters, and AI marketing tools designed for endurance athletes.

Join 2,000+ race directors

Stop Paying Platform Fees

Every dollar you give to Active.com is a dollar that could fund your next race.

Active.com Takes
$4.09
per registration
EnduranceFinder Free
$0
per registration
You Keep
$7,358
every year

Based on 12 races × 150 registrations × $45 avg. Customize your numbers →

Your Revenue Potential

See exactly what each tier could mean for your bottom line.

$45
150
12
Annual volume: 1,800 tickets × $45 = $81,000 gross revenue
Revenue Boost

Elevate

Built-in revenue boosters

$0.89 + 1.85%

per ticket (+ Stripe fees)

  • Everything in Free, plus:
  • Abandoned cart recovery
  • Add-on & upsell engine
  • Smart dynamic pricing
  • Affiliate cross-promotion
  • Automated nudges & reminders
Platform Fees
-$3,101
Revenue Boost
+$12,915
Net gain: +$9,815
Start with Elevate
Maximum Growth

Amplify

AI marketing + buyer network

$1.79 + 3.7%

per ticket (+ Stripe fees)

  • Everything in Elevate, plus:
  • AI Meta Ads (FB/IG) campaigns
  • 500K+ verified athlete access
  • Lookalike & retargeting
  • Advanced video analytics
  • Priority support
Platform Fees
-$6,219
Revenue Boost
+$25,065
Net gain: +$18,846
Start with Amplify

Everything You Need to Manage Races

All included in the free tier. No upgrades required.

Unlimited Race Categories

Free

Distance categories, age groups, wave assignments, early bird pricing, group rates — create any registration tier with custom pricing and capacity.

Multi-Wave & Race Day Mode

Free

Staggered wave starts, course management, distance splits, aid station tracking, volunteer coordination. Built for complex race weekends.

Scanner App & Check-In

Free

Free iOS/Android app with QR scanning, bib number lookup, offline mode, real-time check-in tracking, and on-site registration.

Instant Payouts

Free

Money hits your Stripe account as registrations come in. Not after the event. Not next week. Immediately.

Tap to Pay POS

Free

Handle on-site registration with Tap to Pay on iPhone/Android. Works offline, syncs automatically when connected.

Refund & Credit System

Free

Full refunds, partial credits, deferral to future races with store credit. Race cancellation with automatic notifications to all registrants.

Make More Per Registration

Proven features that increase your revenue 10-40%. Most run automatically.

15% recovery

Abandoned Cart Recovery

elevate

Automatic emails to athletes who started registration but didn't finish. Recovers 10-30% of otherwise lost registrations.

+$8/buyer avg

Add-On & Upsell Engine

elevate

Offer race-day photos, training plans, merchandise, VIP tent access, and meal tickets at checkout. 7 touchpoints for maximum revenue.

8-15% lift

Smart Dynamic Pricing

elevate

AI adjusts prices based on demand and conversion rates. Set boundaries, review recommendations, auto-approve or not.

5-10% new sales

Affiliate Marketing

elevate

One toggle to cross-promote with other endurance events. Your races get promoted to their athletes. Earn commission both ways.

-40% no-shows

Automated Nudges

elevate

Race reminders at 7 days, 3 days, 1 day. Training tips pre-race. Follow-up emails post-race. All customizable, all automatic.

Passive income

Referral Program

Free

Every registered athlete gets a referral link. When they bring new runners or race directors, you earn credits and commissions.

Fill More Start Lines with AI Marketing

Reach new athletes with AI-powered campaigns and our verified athlete network.

Amplify: Meta Ads Manager

amplify

AI-generated Facebook & Instagram campaigns. We manage the account, you approve the spend. 15% management fee.

500K+ Athlete Network

amplify

Access to 500K+ endurance athletes actively seeking their next race. Marathoners, triathletes, trail runners, and cyclists looking for events.

Lookalike & Retargeting

amplify

Custom audiences from your past runners. Lookalikes from registered athletes. Retarget race page visitors who didn't sign up.

Email Automation

elevate

Confirmation emails, training plans, pre-race logistics, post-race follow-ups, weekly digests. AI-generated subject lines and content.

Real-Time Analytics

Free

Registration funnels, revenue forecasting, sellout predictions, distance popularity analysis, add-on performance by touchpoint.

Race Calendar Syndication

elevate

Your races auto-publish to running calendars, MarathonGuide, and Google Events. Athletes find you wherever they search.

Host Virtual Training with Gated Video

Sell access to training sessions, race replays, and on-demand libraries. Control who sees what based on their registration tier.

Gated Video Content

Host virtual training sessions, race previews, and course walkthroughs with ticket-gated video. Supports Mux, Vimeo, YouTube, Wistia, or direct upload.

Session-Level Access Control

Tiered access by ticket type. Time-limited windows. Upgrade prompts for free viewers. View analytics per session.

On-Demand Library

Training videos and race replays available post-event with the same gating rules. Create evergreen revenue from past content.

Training & Virtual Race Mode

Multi-session virtual training programs with coach lineups, session schedules, all-access passes, and time-limited viewing windows.

MuxVimeoYouTubeWistiaZoom

2K+

Race Directors

$0

Platform Fees (Free Tier)

500K+

Athletes Registered

Trusted by Race Directors Nationwide

From local 5Ks to major marathons, race directors across the country use EnduranceFinder to manage registrations, boost revenue, and grow their events.

Marathon SeriesTrail RacesTriathlonsCycling EventsUltra RunsObstacle Courses

Frequently Asked Questions

Everything race directors need to know about our registration platform

Ready to Reach More Athletes?

Start free. No credit card. No platform fees. Ever.

List Your First Race Free

Join race directors in 50+ states

See it in action