How does the Affiliate Engine generate referral links?

Every registration buyer automatically receives a unique affiliate link in their order confirmation email. The link is generated instantly — no action required from the race director or the athlete.

Do I need to manage affiliates?

No. The system is fully automated. Affiliate links are generated, distributed, tracked, and paid out via Stripe without any manual intervention. You can optionally recruit additional affiliates, but the default system requires zero management.

How are commissions paid?

Commissions are tracked in real-time and paid out directly through Stripe. The race director sets the commission rate for their race. Affiliates receive earnings seamlessly — no invoicing or manual transfers needed.

Which plans include the Affiliate Engine?

The Affiliate Engine is available on the Elevate and Amplify plans. The Starter (free) plan does not include this feature.

What are ecosystem commissions?

After your athletes register, they are shown other local races on EnduranceFinder. If they register, you earn a commission. Meanwhile, other race directors' athletes see your races too — creating mutual, passive growth.

How to Use the Affiliate Engine | Grow With Referrals | EnduranceFinder Knowledge Base

What Is the Affiliate Engine?

The Affiliate Engine is a built-in referral system that turns every registrant into a promoter for your race. It works through two key capabilities, both fully automated:

Affiliate Links

Automatic · Every purchase

Every registrant receives a unique referral link in their confirmation email. When someone purchases through that link, the referrer earns a commission — tracked and paid via Stripe. You set the commission rate.

Ecosystem Commissions

Passive · Cross-event

Your registrants see other local races after purchasing. You earn a commission on those sales. Meanwhile, other creators' registrants discover your races too.

How Affiliate Links Work

The affiliate link system requires zero setup from you. Here's what happens automatically with every ticket purchase:

1

Athlete Registers for a Race

When someone registers for your race, the system generates a unique affiliate link tied to their account. This happens instantly in the background.

2

Confirmation Email Includes the Link

The order confirmation email includes a “Share & Earn Rewards” section with the buyer's unique affiliate link. They can copy it and share with friends, family, or their social audience.

3

Clicks and Purchases Are Tracked

Every click on the affiliate link is tracked. When someone makes a purchase through the link, the referral is attributed to the original buyer. All tracking happens automatically — no pixels or code to install.

4

Commissions Paid via Stripe

The referrer's commission is calculated based on the rate you set in your event settings and paid out through Stripe. No invoicing, no manual transfers. Both you and the affiliate can see earnings in your dashboards.

No action required. The Affiliate Engine is active on all races on the Elevate and Amplify plans. Affiliate links are generated and distributed automatically for every registration.

See It in Action

Walk through the affiliate experience — from the confirmation email to sharing to your analytics dashboard.

Order Confirmed — Mountain View Marathon

Hi Sarah, your registrations are confirmed!

2× General Admission — Mountain View Marathon

Share & Earn Rewards

Love this race? Share your unique link and earn a commission when friends register.

Every registrant receives a unique affiliate link automatically

What You See as a Race Director

Real-Time Dashboard

Track active affiliates, clicks, conversions, and total commission payouts — all in one view.

Affiliate Leaderboard

See which affiliates drive the most sales. Identify your best promoters and reward loyalty.

Automatic Payouts

Commissions are calculated based on the rate you set and paid via Stripe. No spreadsheets, no manual transfers.

Ecosystem Insights

See how cross-event discovery drives additional registrations. Track commissions from other creators' registrants finding your races.

Troubleshooting

Affiliate link not appearing in email

Ensure your event is on the Elevate or Amplify plan. The Starter (free) plan does not include the Affiliate Engine. Affiliate links are only included in confirmation emails for paid plans.

Commission not showing for a referral

Commissions are attributed when a purchase is completed through the affiliate link. If the buyer navigated away and returned directly (without the link), the referral cannot be tracked. Commission attribution requires the affiliate link to be used at time of purchase.

Feature not available on my account

The Affiliate Engine requires the Elevate or Amplify plan. Go to Dashboard → Settings → Plan to upgrade. The feature activates immediately upon upgrade — no manual configuration needed.

Want to recruit additional affiliates

By default, every ticket buyer becomes an affiliate. If you want to invite specific people (influencers, speakers, partners) as affiliates without them buying a ticket first, you can generate custom affiliate links from your dashboard.