Desert Ultra 100
An ultra marathon that expanded from one distance to three
Results shown are illustrative examples based on typical platform outcomes. Organization names and individuals are fictional representations.
The Challenge
Desert Ultra 100 was a single-distance 100-mile ultramarathon with a loyal but niche following. The race director wanted to grow the event by adding 50K and 50-mile distances, but managing multiple race categories, different start times, and varied aid station logistics on a single registration platform seemed overwhelming.
How EnduranceFinder Helped
EnduranceFinder's ticket category and upsell tools let the race director create three distinct distance options with unique pricing, cutoff times, and gear requirements. Smart upsells offered add-ons like drop bags, crew passes, and post-race meals. Runners who initially registered for the 50K received targeted emails about upgrading to longer distances.
The Results
“I was running a single 100-miler with 80 runners. Now I have three distances and over 175 athletes. EnduranceFinder's upsell tools mean every runner customizes their experience — and our revenue per athlete has doubled.”
Jake Morrison
Race Director, Desert Ultra 100
Ready to Write Your Race Day Story?
Join hundreds of race directors and running clubs who've grown their events with EnduranceFinder.