Turn Every Registrant Into Your Promoter.
Every registrant automatically receives a unique affiliate link. When they share and someone registers, they earn a commission — and you get more registrations. Three passive revenue streams, all powered by Stripe. Zero manual management.
Order Confirmed — Boston Marathon 2026
Hi Sarah, your registration is confirmed!
1x Entry — Boston Marathon 2026
Share & Earn Rewards
Love this race? Share your link and earn a commission when friends register.
The Problem
Your Best Promoters Are Already on the Starting Line
Most platforms ignore the promotional power of your existing registrants. EnduranceFinder turns every athlete into a trackable, rewarded affiliate.
The Old Way
- Word-of-mouth promotion is invisible and impossible to track or reward
- Managing affiliates requires third-party tools and constant manual oversight
- No way to turn existing registrants into promoters without complex integrations
- Cross-promotion with other race directors requires separate agreements and spreadsheets
With EnduranceFinder
- Every registrant automatically receives a unique affiliate link in their confirmation email
- Commission tracking and payouts are handled entirely through Stripe — zero admin for you
- Registrants organically promote your race to their network and earn rewards for doing so
- Cross-event discovery happens automatically across the EnduranceFinder ecosystem
How It Works
Automatic Affiliate Links for Every Registrant
No setup, no third-party tools, no manual management. The Affiliate Engine runs itself from the moment someone registers.
Registrant Receives Affiliate Link
After registering for a race, every athlete automatically receives a unique affiliate link in their confirmation email. No action required from you.
They Share With Their Network
Athletes share their unique link with running buddies, training groups, and their social audience. Each click and conversion is tracked automatically.
Everyone Earns
When someone registers through the affiliate link, the referrer earns a commission — paid out via Stripe. You get more registrations with zero extra effort.
Three Revenue Streams
Passive Income, Built Into Every Sale
The Affiliate Engine unlocks three interconnected ways to earn — all automated, all tracked, all paid through Stripe.
Affiliate Engine
Athletes promote, you grow
Every registrant becomes an affiliate for your race. They share their unique link, and when someone registers through it, the referrer earns a commission. More registrations, zero ad spend.
Brand Ambassador
20% platform fees — forever
When your registrants sign up as new race directors on EnduranceFinder, you earn 20% of the platform fees from their future race sales. This is a lifetime commission — you earn as long as they host.
Ecosystem Commissions
Cross-event discovery
Your registrants are presented with other local races after signing up. You earn a commission on every sale — and other race directors' athletes see your races too. Mutual growth, zero effort.
Why It Matters
Growth Without the Grind
Stop spending on ads and start leveraging the people who already love your races.
Fully Automated
Affiliate links, tracking, and payouts all happen without any action from you. Set it and forget it — the system runs 24/7.
Passive Revenue Streams
Earn from three sources simultaneously: affiliate commissions, brand ambassador fees, and ecosystem cross-sales. All passive.
Community-Powered Growth
Your athletes become your most authentic marketers. People trust recommendations from training partners over ads — every time.
Real-Time Analytics
Track referral clicks, conversions, and commissions from your dashboard. See which affiliates drive the most registrations.
Perfect For
Every Race Type Benefits
Whether you host local 5Ks or major marathons, the Affiliate Engine turns your community into your growth engine.
Marathons & Ultras
Running coaches share race links with their athletes. Each referral fills another starting corral. Training communities grow organically.
Trail Races & OCR
Superfans become grassroots promoters. Every shared link fills more start waves — and earns the sharer race credits.
Coaching Clinics & Camps
Athletes refer training partners naturally. Coaches earn ambassador income from alumni who become race directors themselves.
Running Club Events
Running clubs share affiliate links with their members. Clubs earn for every registration that comes through their link.
Endurance Conferences
Professional networks amplify your reach. Speakers and athletes alike drive registrations through their affiliate links.
Charity & Corporate Races
Board members, sponsors, and fitness influencers promote charity races. Affiliate tracking turns social capital into measurable ROI.
“Our athletes share our races because they love the challenge. Now they also earn for doing it. We saw a 30% increase in referral-driven registrations in the first month — all without running a single new ad.”
Race Director
Multi-day endurance race series
Pricing
Included with Elevate & Amplify
The Affiliate Engine is included on the Elevate and Amplify plans. No add-on fees. No per-referral charges.
Starter
Free forever — seriously.
$0 platform fee · Stripe fees only
- Unlimited races
- Ticket Scanner app
- Basic registration & checkout
- Bib sharing
Elevate
Everything you need to fill every race to capacity.
per registration (+ Stripe fees)
- Everything in Starter, plus:
- Affiliate Engine (auto links)
- Brand Ambassador (20% fees)
- Ecosystem Commissions
- Registration categories & add-ons
- Smart dynamic pricing
- Recovery automation
Amplify
AI marketing + access to thousands of athletes
per registration (+ Stripe fees)
- Everything in Elevate, plus:
- SMS + Meta retargeting recovery
- AI Meta Ads campaigns
- Athlete network access
- Brand ambassador program
- Priority support
FAQ
Common Questions
Works Beautifully With
Upsells & Add-ons
Boost AOV with checkout add-ons and promote related events across 5 post-purchase touchpoints.
Learn moreCart Recovery
Automatically recover abandoned carts with email sequences. Higher-value orders recover best.
Learn moreVisitor Recovery
Re-engage visitors who browsed but didn't buy. Bring them back with targeted follow-ups.
Learn moreCoupon Codes
Create discount codes to incentivize referrals. Pair with affiliate links for maximum impact.
Learn moreTicket Sharing
Let buyers distribute tickets to group members. Each person gets their own QR code.
Learn moreSmart Pricing
AI-powered dynamic pricing that adjusts based on demand, timing, and purchasing patterns.
Learn moreWaitlist / Notify / Remind
Capture pre-sale interest, nudge hesitant visitors, and auto-fill sold-out cancellations.
Learn moreZero-Login Scanner
Turn any smartphone into a ticket scanner. Volunteers can scan without accounts or training.
Learn moreLet Your Community Register for You.
Every registrant becomes an affiliate. Every referral is tracked. Every commission is paid automatically. Start growing with the Affiliate Engine.