Promo Codes That Drive Registrations.
Create discount codes in seconds — percentage off, flat-rate, BOGO, or comp registrations. Set usage limits, expiry dates, and per-athlete caps. Track every redemption in real time.
Available on Elevate and Amplify plans
The Challenge
Spreadsheet Codes Don't Scale
Most race directors manage promo codes in spreadsheets or email threads. No limits, no tracking, no control.
Without a Coupon Engine
Manual codes with no guardrails, no tracking, and no way to know what's working.
- Manually managing spreadsheets of codes with no tracking
- No way to set usage limits or expiration dates
- Zero visibility into which codes drive actual registrations
- Codes shared publicly with no per-customer caps
The EnduranceFinder Way
A built-in engine with limits, tracking, and automatic validation — every code accounted for.
- Built-in code engine with usage limits, expiry, and per-athlete caps
- Real-time tracking of every redemption with revenue attribution
- Percentage off, flat-rate, BOGO, and complimentary registration codes
- Bulk generation for affiliates with independent per-code analytics
Three Simple Steps
Create, Configure, Track
Set up a discount code in under a minute. Track results forever.
Create Your Code
Name your code, pick a discount type (percentage, flat-rate, BOGO, or free registration), and set the value. Custom codes like RUNCLUB20 or auto-generated unique codes — your choice.
Set Rules & Limits
Configure total usage limits, per-athlete caps, start and expiry dates, minimum order amounts, and which registration tiers the code applies to. Every guardrail is built in.
Track & Optimize
Watch redemptions in real time from your dashboard. See total uses, revenue generated, conversion rate, and remaining availability. Export data or let it inform your next campaign.
Four Discount Types
Every Promo Strategy Covered
From percentage discounts to BOGO deals and comp registrations — one engine handles it all.
Percentage Off
Take 10%, 20%, or any percentage off the registration price. The most popular type for running club discounts.
RUNCLUB25 → 25% offFixed Amount Off
Subtract a flat dollar amount from the registration price. Great for early bird registration codes.
EARLYBIRD → $10 offBuy X Get Y
Register a certain number of athletes and get additional spots free or discounted. Drives team discount codes.
TEAM → Buy 4, get 1 freeComplimentary
100% off codes for elite athletes, sponsors, volunteers, or returning runner loyalty codes. Full tracking on every use.
ELITECOMP → Free entryCampaign Ideas
Six Ways to Use Coupon Codes
From early-bird campaigns to loyalty rewards — proven strategies that drive race registrations
Early Bird Registration
Reward early commitment with time-limited discount codes. Create urgency with visible expiration dates and limited redemptions.
Elite & Comp Entries
Generate complimentary codes for elite athletes, sponsors, volunteers, and race ambassadors — each tracked individually.
Running Club Discounts
Bulk-generate unique codes for each running club or brand ambassador. Track exactly who drives which registrations.
Flash Sales
Create limited-quantity codes for 24-hour flash promotions. Built-in limits auto-deactivate when the cap is hit.
Team Discount Codes
Offer codes that apply to minimum-quantity orders. Encourage group registrations for relay teams and training groups.
Returning Runner Loyalty
Send exclusive codes to past athletes. Build repeat participation with personalized loyalty discount campaigns.
“We created unique codes for each of our 12 running clubs and could see exactly who was driving registrations. Our early-bird code filled 40% of spots in the first week.”
— Jason Whitfield, Lakefront Running Series
Pricing
Unlock Coupon Codes
Coupon Codes are available on Elevate and Amplify plans. All plans include unlimited races, the Scanner App, and instant Stripe payouts.
Elevate
Everything you need to fill every race to capacity.
per registration (+ Stripe fees)
- Everything in Starter (free), plus:
- Coupon code engine
- Percentage, flat-rate, BOGO, and comp codes
- Smart dynamic pricing
- Visitor recovery automation
- Abandoned cart recovery (email)
- Registration categories
- Age group management
Amplify
AI marketing + access to thousands of athletes
per registration (+ Stripe fees)
- Everything in Elevate, plus:
- SMS + Meta Retargeting recovery
- AI Meta Ads (FB/IG) campaigns
- Athlete network access
- Lookalike & retargeting audiences
- Brand ambassador program
- Direct mail campaigns
- Priority support
No hidden fees. Payment processing (Stripe) fees apply separately. All plans include a 14-day free trial. No credit card required.
Got Questions?
Frequently Asked Questions
Everything you need to know about creating and managing discount codes
More Tools
Explore More Features
Coupon Codes pair perfectly with these tools to maximize your race revenue.
Smart Dynamic Pricing
AI-powered price adjustments based on demand, timing, and inventory — early bird to last-minute, hands-free.
Learn moreAbandoned Cart Recovery
Automatically recover 15-25% of abandoned purchases with multi-channel email, SMS, and Meta retargeting.
Learn moreVisitor Recovery
Re-engage the 96% who browse but never start checkout with gentle exit-intent capture and automated reminders.
Learn moreRegistration Categories
Organize registrations into intuitive, branded groups that reduce decision fatigue and boost conversions.
Learn moreAffiliate Engine
Turn your community into promoters with automatic affiliate tracking and lifetime commissions.
Learn moreRace Day Scanner
Scan tickets at the door with zero login required. Works on any phone, online or offline.
Learn moreCustom Questions
Collect emergency contacts, medical info, t-shirt sizes, and waivers right at checkout.
Learn moreUpsells & Add-ons
Offer premium wave upgrades and gear add-ons at checkout. Upsell related races across 5 post-purchase touchpoints.
Learn moreTurn Promos Into Registrations.
Every untracked code is a missed opportunity. Create smart, targeted promo campaigns that drive real registrations — with full analytics on every redemption.