Direct Mail Campaigns
Physical mail campaigns to verified athletes in your area — postcards and race announcements delivered to doorsteps. 90%+ open rate.
The Challenge
Digital Fatigue Is Real
Your audience is drowning in emails, ads, and notifications. A postcard on the kitchen counter gets noticed.
Digital-Only Marketing
- Digital ads get lost in crowded inboxes and social feeds — average email open rate is 21%
- You can't reach potential athletes who aren't on your email list or following your accounts
- Designing, printing, and mailing postcards manually is expensive and time-consuming
- No way to target physical mail to people who actually register for races like yours
EnduranceFinder Direct Mail
- Physical mail has 90%+ open rate — postcards get seen, not scrolled past
- Target verified registered athletes near your course who register for races like yours
- AI auto-generates your postcard design from your race details — no designer needed
- Address verification, printing, and USPS delivery handled end-to-end by EnduranceFinder
How It Works
From Race to Doorstep in 4 Steps
AI designs your postcard. We print, address-verify, and mail. You track delivery.
Select Your Race
Choose the race you want to promote. EnduranceFinder pulls your race title, description, images, date, location, and registration info automatically.
AI Generates Your Postcard
Our AI designs a print-ready postcard using your race details. Includes a personalized QR code for instant registration. Review and approve — or edit before printing.
Target Your Audience
Select a radius around your course. EnduranceFinder matches verified athletes who've registered for similar races nearby. Every address is verified before printing.
Print & Deliver
Your postcards are printed on premium stock and mailed via USPS. Delivery tracking shows you when each piece is in transit, delivered, or returned. 5–10 business day delivery.
What It Looks Like
From Your Dashboard to Their Doorstep
AI designs a print-ready postcard from your race details. Here's an example.
EnduranceFinder Presents
Blue Ridge Marathon
America's Toughest Road Marathon
Mail Products
What You Can Send
Four print formats, all AI-designed from your race details. Volume discounts at 100+, 500+, and 1,000+.
4×6 Postcard
Standard race postcard — perfect for local promotion. Full-color front and back with QR code.
- Full-color both sides
- QR code for instant registration
- Premium card stock
- USPS First Class
6×9 Postcard
Larger format for maximum visual impact. More room for race details and course imagery.
- Oversized format
- Full-color both sides
- QR code included
- USPS First Class
Letter (8.5×11)
Full-page letter in envelope — ideal for premium races and personal invitations.
- Full-page design
- Windowed envelope
- Premium paper
- Personalized content
Bi-fold Self Mailer
Folded mailer with interior panels — tell a richer story with course maps, elevation profiles, and race details.
- 4 panels of content
- No envelope needed
- Premium finish
- QR code included
Built-In Intelligence
Not Just Mail — Smart Mail
Every piece includes QR tracking, verified addresses, and AI-generated design.
Skip the Line QR Code
Each postcard includes a unique QR code. Recipients scan to view race details and register instantly — no typing URLs.
AI-Generated Design
Your race images, title, date, location, and registration info are automatically composed into a print-ready design. No graphic designer required.
Address Verification
Every recipient address is verified through USPS before printing. No wasted postcards sent to invalid addresses.
Eco-Friendly Options
FSC-certified paper and soy-based inks available. Print responsibly for the endurance community.
Interactive Preview
See a Campaign in Action
Walk through designing, targeting, and tracking a direct mail campaign.
AI-Generated Postcard
Design auto-generated from your race details. Edit or approve.
Who Benefits
Built for Every Race Type
Physical mail works especially well for local, community-driven races.
Marathons & Road Races
Mail postcards to runners within 100 miles of your course. A tangible invitation they can pin on their fridge.
Triathlons & Multisport
Reach triathletes near your venue. Physical mail stands out when every other race promotes digitally.
Ultra & Trail Races
Send premium invitations for ultra and trail events. The letter format adds gravitas to demanding races.
Cycling Events
Promote gran fondos, criteriums, and cycling events to verified cyclists in your neighborhood.
OCR & Adventure Races
Mail bi-fold self-mailers with obstacle details and course maps for obstacle course and adventure races.
Race Series & Clubs
Race series and running clubs can mail postcards for their upcoming season — multiple races on one card with QR codes for each.
“We sent 800 postcards for our spring half marathon and sold 52 registrations directly from QR code scans. The AI designed the postcard in seconds — we just approved and mailed. $712 spend, $4,940 revenue. Nothing else in our marketing mix has that kind of return for local races.”
— Coach Mike Reynolds, Lakefront Running Events
Pricing
Amplify Plan — Unlock Physical Mail
Direct Mail Campaigns are exclusive to the Amplify plan. Postcard and letter costs are per-piece on top of the per-registration fee.
Starter
Free forever — seriously.
$0 platform fee · Stripe fees only
- Unlimited events
- Ticket Scanner app
- Basic ticketing & checkout
- Ticket sharing
Elevate
Half the cost of Eventbrite. 2x the features.
per registration (+ Stripe fees)
- Everything in Starter, plus:
- Affiliate Engine (auto links)
- Upsells & Add-ons (5 touchpoints)
- Smart dynamic pricing
- Recovery automation
Amplify
AI marketing + physical & digital channels
per registration (+ Stripe fees)
- Everything in Elevate, plus:
- Direct Mail Campaigns
- AI postcard design + QR codes
- Outbound email marketing
- SMS & WhatsApp messaging
- AI Meta Ads campaigns
- 150K+ verified athlete network
Postcard and letter costs are per-piece on top of the per-registration fee. Compare all plans →
Got Questions?
Frequently Asked Questions
Everything you need to know about Direct Mail Campaigns
More Tools
Explore More Features
Direct mail pairs perfectly with digital marketing for maximum reach.
Outbound Email Marketing
AI-powered email campaigns to verified athletes. The digital companion to your physical mail.
Learn moreMeta Retargeting
AI-powered Facebook and Instagram ads that retarget verified athletes who engage with your races.
Learn moreVerified Athlete Network
The 150K+ audience behind your email, direct mail, and Meta campaigns.
Learn moreSMS & WhatsApp
Automated text message reminders and marketing to your registered athletes.
Learn moreUpsells & Add-ons
Offer VIP upgrades at checkout and promote your races across 5 post-registration touchpoints.
Learn moreAnalytics & Reporting
Track direct mail campaign performance alongside your digital channels.
Learn morePut Your Race on Their Doorstep
AI-designed postcards, verified addresses, QR tracking, and USPS delivery — all from your EnduranceFinder dashboard.