Event Upsell Network
Cross-promote related endurance races to your registered athletes — and have your races promoted to other audiences. Mutual growth, zero ad spend.
The Challenge
Your Best Audience Already Exists
Thousands of athletes register for races like yours every month — but you’re invisible to them.
Isolated Promotion
- Every race director builds their audience from scratch — no shared discovery
- Post-registration engagement is limited to your own races and your own email list
- Cross-promotion requires separate agreements, spreadsheets, and manual coordination
- Athletes miss relevant races because no one connects the ecosystem
EnduranceFinder Event Upsell Network
- Your races are automatically shown to athletes of similar races across the network
- Other race directors' athletes discover your races on confirmation pages and in reminder emails
- You earn ecosystem commissions when your athletes register for other races
- The more race directors on EnduranceFinder, the wider your races reach — mutual, passive growth
How It Works
Publish. Discover. Grow Together.
No outreach, no agreements, no ad spend. The network runs itself.
Publish Your Race
List your race on EnduranceFinder. It automatically enters the discovery network — categorized by distance, discipline, location, and athlete profile. No setup or opt-in required.
Cross-Discovery Activates
When someone registers for a similar race, your race is surfaced on their confirmation page and in their emails. Their athletes discover you organically.
Mutual Growth & Commissions
When your athletes discover and register for other races, you earn ecosystem commissions. Meanwhile, other race directors' athletes are discovering your races — everyone grows.
The Network Effect
A Rising Tide Lifts All Races
Every race director on EnduranceFinder expands the reach for every other race director. Cooperation over competition.
Chicago Marathon
Director A
312 athletes
Lakefront Half
Director B
189 athletes
Trail Ultra 50K
Director C
96 athletes
597 athletes see all 3 races
Each race director's audience discovers the others — automatically, across 5 touchpoints
Where Discovery Happens
5 Touchpoints. Zero Extra Work.
Your races are surfaced to other race directors’ athletes at the moments they’re most engaged.
Confirmation Page
Immediately after registering, athletes see curated recommendations for related races from other race directors in the network.
Confirmation Email
The registration confirmation email includes tasteful cross-race suggestions alongside the registration details. Athletes are engaged and receptive.
3 Reminder Emails
Three race reminder emails leading up to race day each include relevant cross-race recommendations — keeping discovery alive as excitement builds.
Interactive Preview
See the Network in Action
See what athletes discover, how your races reach new audiences, and what you earn.
What the Athlete Sees
Shown on confirmation page and in follow-up emails
Why It Matters
Growth Without the Grind
Stop fighting for every registration alone. Let the network amplify your reach.
Passive Audience Expansion
Your races reach athletes you never had to find, target, or pay to reach. The network does the discovery for you.
Ecosystem Commissions
When your athletes register for other races in the network, you earn a commission. Passive income from cross-race discovery.
Compounding Growth
The more race directors join EnduranceFinder, the wider the cross-promotion network grows. Your reach compounds with the ecosystem.
Discipline-Aligned Discovery
Recommendations are curated by race type, distance, and location. Your athletes only see races that match their discipline — never random noise.
Revenue Stream
Earn While You Sleep
Ecosystem commissions turn your existing athlete traffic into passive income — no promotion required.
Your Athlete Discovers
Someone registers for your race. On the confirmation page and in follow-up emails, they see related races from other race directors in the network.
They Register
Your athlete clicks through and registers for another race director’s race. The registration is attributed to your network touchpoint.
You Earn Commission
You receive a commission on the registration. Tracked automatically in your dashboard, paid directly through Stripe. Passive income, every time.
200 monthly registered athletes × 15% cross-discover races from the network × avg. $60 registration → $180/month in passive commissions. As the network grows, so does your commission income — without changing a thing.
Who Benefits
Built for Every Race Type
The network matches races by discipline and location — athletes discover what fits their training.
Marathons & Half Marathons
Your marathon athletes discover nearby half marathons, 10Ks, and road races from other race directors in the area.
Trail & Ultra Races
Trail runners who register for a 50-miler see your mountain trail race in their confirmation email — and vice versa.
Cycling Events & Gravel Rides
Someone who just registered for a century ride discovers your gravel race through the network.
Triathlons & Multisport
Sprint tri athletes see your Olympic-distance triathlon. Multisport athletes in the same region amplify each other.
OCR & Adventure Races
Obstacle course racers discover your mud run or adventure challenge. Endurance seekers in the same market cross-pollinate.
Running Expos & Clinics
Race expo attendees see related training camps, coaching clinics, and nutrition workshops — expanding your community.
“28% of our new athletes came from the cross-race network — people who’d registered for a half marathon from another director and discovered us in their confirmation email. On top of that, we’re earning $240/month in commissions from our own athletes discovering other races. It’s a revenue stream we didn’t know existed.”
— Coach Mike Reynolds, Lakefront Running Events
Pricing
Included with Elevate & Amplify
The Event Upsell Network is included on Elevate and Amplify plans. No per-impression fees. No per-click charges. No promotional spend.
Starter
Free forever — seriously.
$0 platform fee · Stripe fees only
- Unlimited races
- Ticket Scanner app
- Basic registration & checkout
- Registration sharing
Elevate
Half the cost of Eventbrite. 2x the features.
per registration (+ Stripe fees)
- Everything in Starter, plus:
- Event Upsell Network
- Ecosystem commissions
- Affiliate Engine (auto links)
- Upsells & Add-ons (5 touchpoints)
- Smart dynamic pricing
- Recovery automation
Amplify
AI marketing + 150K+ verified athletes
per registration (+ Stripe fees)
- Everything in Elevate, plus:
- SMS & WhatsApp messaging
- AI Meta Ads campaigns
- 150K+ verified athlete network
- Outbound email marketing
- Priority support
No hidden fees. Payment processing (Stripe) fees apply separately. Compare all plans →
Got Questions?
Frequently Asked Questions
Everything you need to know about the Event Upsell Network
More Tools
Explore More Features
The Event Upsell Network pairs perfectly with these tools for maximum growth.
Affiliate Engine
Turn every athlete into a promoter with automatic affiliate links. The outbound side of community-powered growth.
Learn moreUpsells & Add-ons
Offer distance upgrades, VIP race day packages, and training camp add-ons across 5 post-registration touchpoints.
Learn moreOutbound Email Marketing
AI-powered email campaigns that reach verified athletes who register for races like yours.
Learn moreAbandoned Cart Recovery
Recover 12-18% of abandoned checkouts with automated email, SMS, and Meta retargeting.
Learn moreEvent Sharing
Collaborate on shared races across accounts — like Google Docs for races.
Learn moreMerchandise Bundles
Offer race merchandise, photo packages, and gear bundles at checkout to boost per-athlete revenue.
Learn moreYour Audience Grows Theirs. Theirs Grows Yours.
Cross-race discovery, ecosystem commissions, and mutual growth — all automatic, all included with Elevate.